A Magical Immersive Chocolate Factory Will Open In London This Year

Life may have dimmed our childhood imaginations a bit, but London’s newest immersive experience will have you as wide-eyed as the little ones. An ideal treat for all the family, The Chocolate Factory aims to immerse you in a world of sweets, where sight, smell, and taste all bring this candy-themed adventure to life. Your journey will take you through a series of magical themed rooms, and naturally, you’ll be able to eat your way through the experience too. It opens on October 27th at Westfield London in White City, and you can find tickets here!

With the impending prequel to Willy Wonka recently announced, some of you may be introducing your kids to the adventures of Charlie and his suspiciously revitalised Grandpa Joe. Witnessing the delicious wonders of the chocolate factory will no doubt inspire a question or two from the young first-time viewers. Namely, ‘where can I get a golden ticket?‘ and ‘when can we go?‘. Luckily, there’ll be no need to try and explain the concept of fiction vs. reality with The Chocolate Factory around, and you can be parent of the year making your sweet-tooth children’s dreams come true.

At The Chocolate Factory, the feeling of immersion into a sweet-themed world is absolute. The multisensory experience will be absolute heaven for sweet lovers of all ages, with all your favourite treats used to construct this cathedral of candy. You’ll find this secret candyland amongst the shopping paradise of Westfield London, where it’ll delight all-comers throughout the autumn.

As you walk through the experience, you’ll move from Chocolate Town to the Cupcake Room, and from the Ball Pit to Cloudland. Just imagine all the selfie opportunities those enchanting backdrops will give you! (In fact, we’d advise you to take many photos to just confirm that no, this isn’t just a glorious dream.) If this is a family trip make sure you keep an eye on the kids cause there’s temptation around every delectable corner – we’d be wandering off in a sweet-induced stupor too if we were them.

Finally, your stop inside The Chocolate Factory itself will allow you to taste all the tantalising treats you’ve glimpsed during your visit. Think chocolates, lollipops, gummy bears, and much more! The Chocolate Factory has already taken Madrid by storm, and London is the next place to experience this unique wonderland of sugar – pick up your tickets for The Chocolate Factory here!

The Chocolate Factory: Step into a World of Sweets!

From £13.50

Also published on Medium.

Secret London