Daytime family clubbing is on the rise and leading kids yoghurt brand, The Collective*, love the idea of partying with the whole family. To celebrate the launch of their brand-new kids Mixers split pot yoghurts, they’re hosting the ultimate family party – The Collective Club Day, on Sunday 6th October. Join us with celebrity mum, presenter, podcaster and DJ, Vogue Williams taking to the decks!

The new Mixers range is set to bring more fun and excitement to kids yoghurt, and The Collective Club Day will celebrate this.  The party will take place from 2pm – 5pm at iconic central London club venue, The Steel Yard, bringing three hours of fun to guests.

The original family rave experts, Big Fish Little Fish, are joining in to deliver fantastic entertainment and activities, as well as playing their upbeat, eclectic club classics new and old – courtesy of DJ duo Baker & Beale.  Adding to the excitement, Vogue Williams—host of ‘Spencer & Vogue’ and ‘My Therapist Ghosted Me’—will be spinning a one-hour DJ set.

As Vogue mixes fun family tunes, guests of all ages will be able to take to the dance floor or enjoy the crafting activities for younger ravers, including creating Mixers themed rave crowns! At the end of the event, all guests will be able to take home the brand new Mixers yogurts to try.  Plus, there will be plenty of photo opportunities with Mixers characters so you can capture the moment forever.

Vogue commented: “My whole family love yoghurt and my kids can’t wait to try the new Mixers from The Collective.  I’m really looking forward to DJing at the launch event – family clubbing is a great idea, it brings together the fun of dancing and partying with your favourite people – what could be better?”