London-based TikTok stars Brookie and Jessie, famed for their synchronised dance routines and trendsetting content, are taking on a new kind of challenge as they prepare to run in the Runner Hairoes Relay in Rome. This relay marathon, organised by charity running group realbuzz and supported by hair extension leader Great Lengths, unites influencers, celebrities, and everyday heroes to raise funds for the Little Princess Trust.
The trust, which provides free, real-hair wigs for children undergoing cancer treatment, has been a lifeline for thousands of young people and their families. It also plays a crucial role in funding research into childhood cancers, making it a cause that resonates deeply with the participants.
Brookie and Jessie’s transition from social media stardom to running for charity highlights the positive influence of digital creators. Known for entertaining millions of followers with their high-energy performances, the duo is stepping outside their comfort zone to promote fitness and support the trust’s mission. Their involvement underscores how social media influencers can harness their platforms for impactful causes.
Making an International Impact
The Runner Hairoes Relay invites teams of four to complete a 26.2-mile marathon course through Rome’s historic streets. Each team aims to raise at least £1,400 to help the Little Princess Trust continue its vital work. This event isn’t just a physical challenge; it’s a movement designed to inspire global communities to come together and support children battling cancer.
Brookie and Jessie are no strangers to collaboration, having worked with Great Lengths on campaigns supporting hair donation efforts. However, the marathon relay marks their most ambitious endeavour yet, showing their fans a different side of their journey—one focused on resilience, teamwork, and community impact.
London’s Contribution to a Global Cause
Joining the TikTok duo in representing London is James Henderson, a prominent stylist and global ambassador for Great Lengths. James has long been associated with the Little Princess Trust’s hair donation scheme and will be running to celebrate the programme’s 10-year anniversary. His involvement adds another layer of connection between the campaign and London’s vibrant community of changemakers.
The relay, while taking place in Rome, has sparked interest and support from across the UK, particularly in London, where the trust’s message resonates strongly. The campaign serves as a powerful reminder of how local communities can contribute to global causes, transcending borders to create meaningful change.
Get Involved: #RunnerHairoes
The Runner Hairoes Relay is more than just a marathon; it’s a call to action for everyone. While only a few will physically run through Rome’s streets, the event encourages supporters worldwide to get involved. Social media users are invited to share their training journeys, team stories, and creative celebrations using the branded hashtag #RunnerHairoes.
From runners to cheerleaders on the sidelines, there are countless ways for people to support the campaign and help the Little Princess Trust continue its life-changing work. Donations can be made directly to the trust, and supporters can spread awareness by sharing the campaign’s message online.
About the Campaign
The Runner Hairoes Relay is the latest initiative by realbuzz, a global leader in charity running programmes. Partnered with Great Lengths and the Little Princess Trust, the event celebrates the spirit of collaboration and community while raising essential funds for children and young people undergoing cancer treatment.
For more information about the Little Princess Trust or to donate, visit www.realbuzz.com.
