The LEGO Group welcomes the new LEGO STORYTELLING ZONE at the London LEGO Leicester Square Store

Key Information:

Name: LEGO Le Florist

Location: Covent Garden

Date: 07/02/25 – 08/02/25

Timings: 11am – 7pm

Ticketing: Free to attend

29th January 2025, London:  After a busy festive period, choosing the perfect gift or organising a special outing on Valentine’s day can be stressful… but it doesn’t have to be!

To help celebrate love and make this Valentine’s Day that little bit easier to plan, the LEGO Group are welcoming guests to join them at a free-to-attend Le Florist pop up in Covent Garden from 7th to 8th February.

Visitors will have the opportunity to connect over their creativity, taking part in a hands-on workshop to craft their very own LEGO Botanicals stem – the perfect gift for themselves or for a loved one.

Step into a world of creativity and fun at Le Florist, the ultimate selfie spot! From mini ‘makers studio’ sessions to playful content captures, the vibrant location features a stunning floral mural and eye-catching backdrops adorned with LEGO Botanicals. It’s the perfect place to capture joyful and loving moments with loved ones.

Visitors will also have the chance to explore the latest additions to the LEGO Botanical range – from the LEGO Pretty Pink Flower Bouquet, LEGO Lucky Bamboo, LEGO Botanical Flower Arrangement, as well as the iconic LEGO LOVE statue. Discover the range and let your imagination bloom!

ENDS

About The LEGO Group

The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. However, its products are now sold in more than 120 countries worldwide.

For more news from the LEGO Group, information about our financial performance and responsibility engagement, please visit www.LEGO.com/aboutus.

For more information please email LEGO@mischiefpr.com